Michas Group Inc.


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Our diverse range of services includes:

  • Facilitate access to the end users, buyers, decision makers with influence at a variety of levels in the public and private sectors.
  • Introduction and pre-qualification of clients with major local private and public organizations.
  • Analyze the markets on a region-by-region, territory-by-territory, project-by-project and company-by-company basis.
  • Identification of strategic local partner for each project and business initiative and co-ordination of all activities and actions leading to the formation of an alliance: Whether a joint venture, an Agency or distributorship venture, a franchising or technical co-operation.
  • Assistance in contract negotiations and in the definition of commercial agreements, Corporate services for establishing companies within the market.
  • Intelligence assistance for participation at local Fairs and Exhibitions as well as seminars and conferences, by helping in all phases of the organization of  the event: from initial booking of strategic location to setting-up of exhibition booth, coordination and supply of professional staff.
  • Marketing and promotion, including Marketing and Business plans, Market and Industry studies, competition analysis, SWOT and strategic positioning.
  • Assistance in the Start-up and consolidation of Industrial ventures and manufacturing units.
  • Business advisory services through the collection, analysis and communication of market intelligence data.
  • Assisting individuals and organizations in the promotion of their exports.
  • Travel within the Global market.

Michel G. Hassoun founded Michas Group Inc with two missions:

  • Marketing Innovative Concepts in Healthcare, Amusement and Sport

By Michel Hassoun Sport


Marketing, Innovation, Communication, Holistic Marketing and Advertising Services.

Michel G. Hassoun, “MICHAS GROUP INC” 

has connected businesses domestically and internationally. With initiatives that include regional market analysis, business consultation, event coordination, marketing and promotion.

Michas Group Inc. entered an agreement with Phoenicia Group (Picture 72 -73) from June30, 2000 till May 31, 2002.

The company is specialized in the distribution of food products from the Middle East.

Michas Group inc. introduced their products to the major chain stores in Ontario.

Banners such as: Walmart, Loblaws, Fortinos, Nofrills, Rabba, A&P, Giant Tiger, Dollarama, Costco.

In 1983, Michas Group Inc. distributed the Toronto based company Mr. Goudas to the Quebec market.


In February 1984, Michas Group Inc. introduced the CLIC food products during the Gulf Food show in Dubai.

In June 1984. Michel G. Hassoun settled in Dubai (United Arab Emirates) and acted as a marketing consultant to International companies interested to enter the Middle East Market.

Michas Group established an offshore company in RAK Free zone.

Michas Group represented the Brittany French region through “Bretagne Commerce International” and Montreal Metropolitan Chamber of commerce.

Michas Group Inc

established a business relationship between INTERSPORT INTERNATIONAL and AL-FUTTAIM GROUP.

Michas Group Ink

delivered a business plan to PUMA INTERNATIONAL  who opened a regional office in Dubai.

Michas Group Inc managed the operations of Gulf General Trading.

Michas Group Inc developed business to Khalid Al Shathry Group (K.A.A.S Group) that is based in Riyadh is Saudi Arabia and operates across the Gulf region with offices in Bahrain, Kuwait and the UAE.


K.A.A.S Group

is specialized in Fitness, SPA and Landscaping.

Michas Group Inc. introduced KETTLER to the group and opened many Fitness centers in he Gulf region using the PRECOR Fitness products that is represented by the Group.

We remain attentive to your needs.

Michas Group Inc and Groupe Michas Inc

60 Rue de Berry #101 Blainville, QC J7C 0K3



Toll Free : 1-866-3michas 866-364-2427

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