Michas Group Inc.
a Canadian company based in Montreal, Quebec.
The founder, Michel George Hassoun has over Forty years of responsible , comprehensive experience – with accent upon retail and wholesale background – executive management – Dealing with well-known manufacturers and negotiating distribution contracts involved with prestigious specialty lines and targeting major retail outlets , chain and department stores.
Michel G. Hassoun started his professional career in 1975 when he joined his family business “HASSOUN SPORT “ that was established by his late father Mr. Georges Nakhle Hassoun on June 15, 1957.
was the first establishment in Lebanon and the Middle East to represent ADIDAS, LEVIS and Kneissl Skis.
The first shop was located on Bliss street in front of the American University of Beirut and moved later to a bigger location.
Under Michel Hassoun’s guidance and despite the Lebanese civil war that erupted in April 1975 , the business grew to new heights by opening new outlets in different cities of Lebanon.
A new logo for Hassoun Sport was created in 1985.
Hassoun Sport introducing the first Nike collection in 1982
The three generations Georges N. Hassoun, Michel G. Hassoun and Georges M. Hassoun.
Hassoun Sport – Elan skis 1975 Price list.
Due to the civil war in Lebanon and for security reasons Michel Hassoun decided to move with his family to Montreal, Quebec and established on March 8, 1989 Hassoun Sport Inc.
Sergio Tacchini and Preppy
Hassoun Sport Inc. assisted the following companies find International distributors.
Michel Hassoun together with Emile and Joelle Baroody during Ispo sport show in Germany.
We remain attentive to your needs.