Hassoun Sport

Michas Group Inc.

a Canadian company based in Montreal, Quebec.
The founder, Michel George Hassoun has over Forty  years of responsible , comprehensive experience – with accent upon retail and wholesale background – executive management – Dealing with well-known manufacturers and negotiating distribution contracts involved with prestigious specialty lines and targeting major retail outlets , chain and department stores.
Michel G. Hassoun started his professional career in 1975 when he joined his family business “HASSOUN SPORT “ that was established by his late father Mr. Georges Nakhle Hassoun on June 15, 1957.


was the first establishment in Lebanon and the Middle East to represent  ADIDAS, LEVIS and Kneissl Skis. 

The first shop was located on Bliss street in front of the American University of Beirut and moved later to a bigger location.

Under Michel Hassoun’s guidance and despite the Lebanese civil war that erupted in April 1975 , the business grew to new heights by opening new outlets in different cities of Lebanon.

First shop

Michel G. Hassoun secured exclusive distribution agreements with the following Sporting goods companies:

In 1982, Michel Hassoun was the first to introduce NIKE INTERNATIONAL to the Lebanese market. The Exclusive Distribution agreement was renewed in 1985 and 1988.

A new logo for Hassoun Sport was created in 1985.

Hassoun sport

Despite the Israeli invasion, Hassoun Sport was able to import Nike products to the Lebanese market.
Late Georges N. Hassoun holding his Grand son Georges in front of Hassoun Sport  in 1983.

Hassoun Sport introducing the first Nike collection in 1982

Hassoum sport

The three generations Georges N. Hassoun, Michel G. Hassoun and Georges M. Hassoun.

Georges N

Michel Hassoun and his wife Joyce Khawam

Hassoun Sport participated in different professional exhibitions

Hassoun Sport published advertisements in different Lebanese newspapers.

Hassoun Sport sponsored many sport events

Hassoun Sport – Elan skis 1975 Price list.

Skis elan

Michel Hassoun 

Due to the civil war in Lebanon and for security reasons Michel Hassoun decided to move with his family to Montreal, Quebec and established on March 8, 1989 Hassoun Sport Inc.


Hassoun Sport Inc represented the following companies:

Sergio Tacchini and Preppy

Hassoun Sport Inc. assisted the following companies find International distributors.


Speedo Technogym through Baroody Group

Michel Hassoun together with Emile and Joelle Baroody during Ispo sport show in Germany. 

Emilie et Joelle

We remain attentive to your needs.

Michas Group Inc and Groupe Michas Inc

60 Rue de Berry #101 Blainville, QC J7C 0K3



Toll Free : 1-866-3michas 866-364-2427

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